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New painting: Polygons (7&8)

It’s been AWHILE since I’ve posted new paintings – I suppose having a couple of kids does that to ya. The kids are bigger now, so I’m finally capable of getting a few minutes in a row to myself. And,...

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GTM & GA: Track all outbound links with one tag

We already did download tracking with one tag – now let’s use the same principles to set up outbound link tracking. Step 1: Enable default variables. We’ll use the same default variables that we used...

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GTM & GA: 50 ways to build a trigger

The problem is all inside your head She said to me The answer is easy If you take it logically I’d like to help you In your struggle to be free There must be 50 ways to build a trigger I want to track...

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I am writing this from a toddler table

2015: what a year. In some ways, it’s been a rather quiet year for us. To put that in perspective, here are the big events of the last 5 years of my life: 2010: Moved to London. Met Lefteris. 2011:...

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Five Pillars of Great Data for the Enterprise

Putting together an enterprise analytics implementation is no small task, especially when the project encompasses sites around the world. There are many considerations, beginning with questions like:...

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My blog is BACK.

Yeeeeah, it’s been awhile. Two excuses: I have two kids. There were technical difficulties. At any rate, while I was gone, I launched this: https://noiszy.com More to come about that. Glad to be back.

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Some ideas about empowerment for International Women’s Day

Note: This is part 1 of a series from my “What is Empowerment?” presentation at Google’s Women in Tech conference in March 2018. Last week, I had the pleasure of speaking at Google in New York for a...

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Nix Imposter Syndrome – develop Insider Syndrome instead

Note: This is part 2 of a series from my “What is Empowerment?” presentation at Google’s Women in Tech conference in March 2018. So many people – 70% of people, actually! – have experienced Imposter...

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Be an “asker”, not a “guesser”

Note: This is part 3 of a series from my “What is Empowerment?” presentation at Google’s Women in Tech conference in March 2018. The idea of asking for what you want sounds so simple, but can be so...

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Tech post: Tracking hit size in GTM with the GA Tasks API

Did you know that GA has a hit size limit? It’s true. The limit is just over 8kb, and a standard pageview hit (containing a handful of custom dimensions) from my blog comes in at around 500 bytes –...

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